In 12 countries,
we sell it ourselves

Where we established ourselves first, and where we remain deepest.

• Our Vietnam subsidiary anchors the region, with own fulfilment operated directly in Hanoi and Ho Chi Minh City.
• Over 1,700 retail stores under official contract.
• In Cambodia we hold the leading local pharmacy chain network.
• Owned mall, marketplaces and live commerce run side by side.

High barriers and limited official distribution mean that once you are in, the position defends itself.

• We cover the region through our collaboration with a local UAE entity.
• Multiple brands are licensed and registered for Saudi Arabia.
• Pharmacy is the core channel, with networks of several thousand outlets per country.
• Expanding into Morocco, Iraq, Egypt and neighbouring markets.

B2B distribution channels secured first, then phased entry into the large health & beauty chains.

• Phased entry into major health and beauty chains under way.
• B2B distribution secured first to build a volume base.
• Initial lineup built around proven K-brands.

Border-trade hubs and free trade zones as the base, expanding across the continent.

• Our operating base is Paraguay, with Uruguay serving as a regional hub for its Free Zone advantages.
• Partnerships with Paraguayan pharmacy chains and border-trade retail hubs.
• Supply expanding into Brazilian duty-free channels, with neighbouring markets such as Mexico in preparation.
• Medical and bio categories are the differentiator in this region.